Leading the charge in climate solutions as CEO of Nori
As the world grapples with the devastating consequences of climate change—a crisis of unprecedented proportions—visionary leaders like Matt Trudeau emerge as beacons of hope, guiding us towards a sustainable future. As the CEO of Nori, a trailblazing company at the forefront of the fight against global warming, Trudeau’s unwavering dedication and forward-thinking approach have earned him widespread recognition and admiration. With every step he takes, Trudeau leaves a trail of transformative change and innovation, inspiring individuals and businesses alike to take an active role in combating the climate crisis—a challenge that demands urgent action and collective effort
Born and raised in a small town that championed environmental stewardship and ecological preservation, Trudeau’s formative years were imbued with a profound appreciation for nature’s delicate balance—a reverence that would later shape his life’s purpose. From an early age, Trudeau harbored a genuine concern for the environment and a deep-rooted desire to find innovative solutions to pressing ecological challenges. He reminisced in a recent interview, “I recall exploring the lush forests and meadows, and it instilled in me a profound sense of responsibility towards protecting our planet for future generations.”
Trudeau’s passion for sustainability led him to explore various avenues where he could effect meaningful change. After graduating with a degree in environmental economics, he embarked on a career path that allowed him to combine his love for the environment with his business acumen. The Northeastern University alumnus, a digital markets and exchange veteran with a proven track record in building disruptive tech startups, is making headlines once again as he takes the helm as CEO of Nori, a leading carbon removal marketplace.
Trudeau worked with several environmentally conscious organizations before eventually co-founding Nori, which he described as “the culmination of my lifelong commitment to making a difference in the fight against climate change.” In this new role, Trudeau aims to leverage his extensive expertise in regulated financial markets, asset tokenization, blockchain, and cryptocurrencies to further drive innovation and expand Nori’s marketplace.
However, it was the creation of Nori—a visionary venture co-founded by Trudeau—that would set the stage for his transformative journey as a climate solutions trailblazer. Conceived in 2017 with a bold vision to revolutionize the carbon offset landscape, Nori set out to be more than just a marketplace; it aimed to be a catalyst for change—a conduit empowering individuals and businesses to actively participate in the restoration of our planet.
Trudeau’s appointment as CEO comes as Nori prepares to scale its marketplace and collaborate with Bayer to support the sale of its largest-ever supply of carbon removal credits. To fuel this growth, Nori recently secured an additional $6.25 million in funding, bringing their total funding to an impressive $17.25 million.
Over the past two decades, Trudeau has been involved in 12 market launches for equities, commodities, derivatives, and cryptocurrencies across the Americas, Europe, and Asia. His experience includes notable names in the financial and tech world, such as Instinet, Chi-X Global, IEX, Tradewind, and ErisX. This wealth of market experience equips him with the skills to lead Nori into its next phase of expansion.
Trudeau’s leadership is warmly welcomed by Paul Gambill, co-founding CEO of Nori, who has successfully guided the company to become a leader in the carbon removal space. In his new role as Chief Product Officer, Gambill will continue to drive product innovation and strategy, working alongside Trudeau and Nori’s leadership team.
Embracing challenges with the tenacity of a warrior, Trudeau and his team embarked on a mission to reshape the narrative surrounding carbon emissions. Long gone were the days of mere carbon footprint offsetting; in its place, Nori’s innovative approach sought to incentivize and fund carbon removal projects directly, fostering a sense of ownership and accountability in every participant. As Trudeau emphatically explained, “We are not mere bystanders; we are architects of change—empowering communities, organizations, and individuals to play an instrumental role in healing our Earth.”
The road to Nori’s success was riddled with obstacles—a journey fraught with skepticism and naysayers. Yet, fortified by unwavering dedication and an unwavering belief in the transformative power of their platform, Trudeau’s team persevered, securing strategic partnerships and gaining the attention of industry leaders, environmentalists, and visionary investors. Through each challenge, they emerged stronger, unyielding in their commitment to catalyze a sustainable future.
Under Trudeau’s unwavering leadership, Nori embarked on a mission to facilitate a diverse portfolio of carbon removal projects—ranging from regenerative agriculture and afforestation to cutting-edge direct air capture initiatives and ocean-based solutions. With each project, Trudeau and his team ensured a seamless and transparent process, unifying carbon buyers and project developers in a shared commitment to tackle climate change at its roots. As Trudeau fervently expressed, “In every venture, we sow seeds of transformation—creating symbiotic relationships between those who seek to fund carbon removal and those who are the driving force behind tangible change.”
Yet, innovation remains the lifeblood of Nori’s unrelenting quest for a sustainable future. Trudeau, ever the forward thinker, spoke of the company’s dedication to exploring the potential of emerging technologies—blockchain, artificial intelligence, and beyond—to amplify transparency, accountability, and scalability within the carbon removal market. He mused, “The power of technology lies in its potential to redefine possibilities. In harnessing its capabilities, we open doors to a more connected and impactful future.”
As Matt Trudeau continues to pave the way for transformative climate action, his vision extends far beyond Nori’s current achievements. With each breath, he dreams of a world where carbon neutrality is not a mere aspiration but a defining characteristic of our civilization. Guided by this vision, Trudeau envisions Nori’s platform becoming an indomitable force, a catalyst for large-scale global change. Embracing the challenges that lie ahead, he asserted, “We are not passive observers of a climate in peril; we are pioneers of a new era—a generation that recognizes our responsibility to protect and restore our planet for the generations that follow.”
Expressing his enthusiasm for the new role, Trudeau said, “I am honored and excited to join Nori as its new CEO. Under Paul’s leadership, Nori has established an exceptional team, brand, technology platform, innovative products, and strategic commercial relationships. The opportunities to advance the carbon market align strongly with my experience building financial and commodities markets.”
Nori has garnered praise and support from investors like M13, Toyota Ventures, Placeholder, and Cargill. Latif Peracha, General Partner at M13, commended Paul Gambill for his vision and work in positioning Nori as a leader in the climate space. With Trudeau at the helm, Peracha believes Nori will see significant growth and make substantial strides in removing carbon dioxide from the atmosphere.
Trudeau’s appointment reflects the growing trend of experienced financial market leaders transitioning into the sustainable tech space. With his expertise and understanding of digital markets, he is expected to play an instrumental role in Nori’s journey towards becoming a leading provider of solutions for carbon removal suppliers and buyers.
Nori, headquartered in Seattle, Washington, was founded in 2017 with a mission to reverse climate change by developing market-driven solutions to remove 1.5 trillion metric tonnes of legacy carbon dioxide from the atmosphere. With Trudeau now leading the charge, Nori is well-positioned to make a lasting impact in the fight against climate change and pave the way for a greener future.
As Trudeau embarks on this new venture, he remains committed to bridging the divide between traditional finance and the crypto space, ensuring that the core principles of decentralization and sustainability guide both industries towards a brighter future. The journey may be challenging, but with strong leadership, innovation, and collaboration, the goal of mainstream adoption for cryptocurrencies and sustainable technologies —can be achieved, benefiting investors, businesses, and the planet alike.
In the fight against climate change, leaders like Matt Trudeau inspire us to transcend barriers and build a sustainable future. With Nori blazing a trail of transformative change, Trudeau’s unwavering commitment serves as a guiding light—an enduring testament to the power of collective action and the indomitable spirit of humanity. As the world unites in pursuit of a common goal—the preservation of our planet—Matt Trudeau stands tall as a beacon of hope, a visionary paving the way for a brighter, greener tomorrow.
